Erica L. Ayala is a freelance multimedia sports journalist. Erica's PWRFWD line honors her Black Latina heritage, her belief in the law of attraction, and her WBB nickname "Auntie". Her #BlackRosie logo was designed by Jordan Dabney.
All proceeds from this line will fund BlackRosieMedia.com. #BlackRosie Media is committed to showing up as advocates for the visibility of Black women and creators of color through original content, events, partnerships, and more. Their goal is to create a space online where Black women and other BIPOC creators are celebrated, appreciated, and equitably compensated for their work.